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The rules of engagement

The rules of engagement

COVID-19: an African overview African countries have reacted in different ways to the pandemic, from outright denial to some of the most stringent lockdown rules in the world When retired star...

The writing on the wall

The writing on the wall

African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s...