Tencent
The battle for hearts and minds

The battle for hearts and minds

The United States and China have engaged in intense geopolitical competition in Africa since the turn of the millennium, which has seen tons of ink spilt in the media on this matter, as well as on intellectual and...

The writing on the wall

The writing on the wall

African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s newspaper industry,...